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Avenue understands better than anyone the challenges a start-up retail business must overcome. To support entrepreneurs—and to show that we approach real estate in a creative and innovative way—we organized a competition in which one start-up could open a pop-up store for free for an entire month in one of Belgium’s most premium retail locations.

Five years ago, Kenneth, Stijn and Hendrik took their first steps with Avenue. What began with a small team and an ambitious plan quickly grew into an established name in the retail real estate market. Today, Avenue has over fifteen people and has taken its first steps into the residential market. Time to look back — and ahead.

Preliminary figures from CIB show that demand continues to rise while supply lags behind, especially in Brussels, Ghent, and Leuven. These three cities will attract around 261,500 students in 2025, including a growing share of international students, making competition for affordable rooms particularly fierce.

Private capital forms the backbone of Belgium’s retail real estate market

The federal government has recently implemented an important tax reform that offers a unique opportunity for real estate investors. Starting July 1, 2025, the reduced 6% VAT rate on new construction after demolition and reconstruction will no longer apply exclusively to owner-occupied homes, but also to properties rented out on the private rental market.

From June 17 to 19, 2025, RAI Amsterdam will once again host PROVADA, the largest real estate fair in the Netherlands. Avenue will be present again, and that’s no coincidence. Why is this event so important? What are our goals? And what message will we bring? We let our team speak.

To invest successfully today, you need more than market data. You need a partner who understands the signals, translates them into opportunities, and acts swiftly. At Avenue, we combine sharp insights with a strong grasp of the Belgian market and a network that grants access to opportunities before they reach the public market.

Investing in real estate is one of the most proven ways to build wealth. For investors looking beyond residential properties, commercial real estate offers an opportunity for stable income, appreciation, and portfolio growth. Considering an investment in commercial property? Here are answers to the most frequently asked questions.

At EXPND, everything revolves around retail real estate and expansion, approached with a fresh and thoughtful strategy. This success stems not only from years of experience but also from the unique collaboration between two women who are passionate about their profession. Eva and Kaatje, the founders of EXPND, explain how they help retailers with strategic expansion and optimizing their store networks.