Pop-up Contest 2025

Win a pop-up store on the Meirbrug in Antwerp during the ultimate shopping month of the year!

Are you ready to put your brand in the spotlight? Avenue is giving one ambitious brand the chance to win an exclusive pop-up retail space on the Meirbrug in Antwerp this December, during the busiest shopping season of the year!

Who can apply?

We are looking for:

  • Belgian or international brands that have been active for 3 to 10 years
  • Businesses with at least some retail experience (online or physical)

  • Companies with a maximum of one physical store

  • Entrepreneurs with a clear vision for their store concept and a realistic budget for setup

Application process

  • Fill out the application form

  • Read, understand and accept the terms and conditions.
  • Tell us about your brand and entrepreneurial journey

  • Share your marketing strategy and motivation: why should you win?

  • Upload visuals, links, or other supporting material

Wednesday, October 22, 2025

A jury will select the finalists based on originality, professionalism, brand fit with Antwerp, and growth potential.

Timeline

  • September 23 – October 22: Applications open
  • October 24: Preselection
  • October 27 – 31: Interviews with finalists
  • November 3: Winner announcement
  • December: Opening of the pop-up store in Antwerp

About Avenue

With over 100 years of combined experience in commercial real estate, Avenue helps retailers expand strategically and sustainably. Through this contest, we support the next generation of entrepreneurs and bring fresh retail concepts to Antwerp.